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As the Web becomes ever more pervasive, the irony is that printed material can make your organisation stand out even more.
The sheer physical presence and impact of a creatively-designed folder, brochure, handbook or stationery suite can win you contracts, pitches or tenders in a way that other media are unable to do.
Direct response mailers still work with cold lists where email marketing has huge limitations and can have a number of aims, not least of them developing a healthy email house list.
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