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Company gets a spring clean
1960 was commissioned to undertake a corporate identity development project for a new domestic cleaning company that was starting from scratch, without any name, branding or ancillary material.
1960's first job was to create a new name - so HouseWorks was agreed upon, since the company offers a range of household cleaning services for private homes. The new identity needed to reflect the domestic nature of the business, and the agreed logo design was then extended through a range of materials such as uniforms, stationery, website and van livery.
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