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The Harley Medical Group

Background:

Founded in 1983 and with a network of over 22 clinics throughout the UK and Ireland, The Harley Medical Group has established itself as a leader in the field of cosmetic surgery and non-surgical solutions, solutions which take an holistic approach to excellent skin care rejuvenation and maintenance.

1960creative worked closely with The Group’s marketing department to plan a customer retention and cross-selling campaign.

Brief:

To plan and execute a customer retention campaign to meet agreed metrics in terms of responses, subscriptions and sales.

Solution:

One part of the resulting campaign was to build and deliver a monthly e-newsletter and targeted email campaigns.

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